Wednesday, February 16, 2005

Why Authorization Is Important!

Buying from an authorized Electronics dealer protects you from gray-market A/V goods which have been obtained illegally. You want to be sure your Audio and Video equipment was intended to be sold in the US market and is not a "gray market" unit. Gray market units may look the same as those intended to be sold in the US, but they may not meet the same performance specifications. They're not likely to be UL listed, so they may be unsafe. They may lack all or some of the accessories provided with US models. They may be difficult or even impossible to repair.

Protect against: Foreign models sold as US models.

Foreign countries have different voltage 100v, 100 volt, 200 V, 200 volt, 220v, 220 volt, 230v, 230 volt, 120v 120 volt, 110v, 110 volt, 240v and 240 volt. It is important to get the right Region specific product for USA and Canada use.
  • Region 1, Code 1, Zone 1 - USA & Canada
  • Region 2, Code 2, Zone 2 - Europe, Japan, The Middle East, North Africa Egypt, S. Africa
  • Region 3, Code 3, Zone 3 - Taiwan, The Philippines, Korea, Indonesia, Hong Kong.
  • Region 4, Code 4, Zone 4 - Mexico, South America, Central America, Australia, New Zealand, Pacific Islands, Caribbean.
  • Region 5, Code 5, Zone 5 - Russia, Eastern Europe, India, North Korea, East & West Africa.
  • Region 6, Code 6, Zone 6 - China
Protect against: Items missing key parts or components, and refurbished Audio and Video products sold as new.

Because of the nature of the Internet, only a select few sites are chosen as "Authorized Dealers" by the top name brand manufacturers. Purchasing from an Authorized dealer is about protecting yourself. It's about putting your trust in a company that has been chosen based on their ability to properly represent, sell and, in most cases, service the product you're making the choice to buy. You benefit because many manufacturers provide Authorized Retailers with thorough, ongoing training. Audio and Video Manufacturers make sure Authorized Retailers learn how to set up and use their products. And they typically inform their Authorized Retailers about any product recalls or modifications. You can count on an Authorized Retailer to pass any important information they receive on to you.

Why should you purchase from an Authorized Internet Retailer?
You can count on your equipment's warranty being honored. Some manufacturers will only honor a request for service under warranty if the item was purchased from an Authorized Retailer. You may be asked to show proof of purchase in the form of a dated invoice from an Authorized Retailer.

Remember: One mistake can cost a small fortune for the sake of saving a few dollars from an unauthorized dealer. Buyer Beware!

A/V Reporter,
CL West

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