About 50% — 60% of what a Audio/Video Electronics Store makes comes from extended warranties. Combine that with the fact that an estimated 80% of consumers who purchase extended warranties never make a claim and it's clear how these service contracts can equal huge profits for A/V retailers. Some estimates say, of all the money Electronics retailers receive for extended warranties, they pay out a mere 15% for product repairs or replacements. High priced ticket items such as Plasma or LCD Flat Screen TV's, an extended warranty is recommended as the repair cost at this time are High. However Extended Warranties on other A/V Products should be at the consumers discretion especially if peace of mind is important to you.
A/V Reporter,
CL West
Sunday, February 20, 2005
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